PECULIARITIES OF THE BANNER ADVERTISING PERCEPTION OF THE MISSILE AUDIENCE

The article presents the results of the study of the perception of banner advertising by representatives of the target and non-target audience. The received results allow to assert that perceptions of banner advertising on the street and in the Internet are in essence different processes. Advertising on the Internet has the same psychological and psychological impact on the target and non-target audience. Psychological studies of the perception of banner advertising on the street and in the Internet by representatives of the non-target audience is an important social problem