A CROSS-CULTURAL STUDY ON INDIVIDUALISM AND COLLECTIVISM AMONG INDIAN PEOPLE

The word culture was identified in human societies by the social behavior and norms of people. A country's identity could also be found by cultural aspects. It typically states the people's way of living life by the broad customs and beliefs of a specific cluster of people at an exact span era. It is an overall view of the ethnic lifestyle of different people's culture in different regions, country's or sectors in the world. This paper is going to highlight the cultural dimension of individualism and collectivism of people surviving in India with different contextual cultures. It will be analyzed by descriptive research design through primary data collection method on the measurement scale basis. It will give a wholesome picture of the Indian people on individualism and collectivism cultural dimension. It also articulates the mindset, attitude, perception, the belief of individualistic and collectivist people in India of various cultures. The results would state the current scenario of Indian people living standard.