Relationship marketing through Customer Relationship Management (CRM) as a loyalty strategy

This study sought definitions on the strategies used by companies from various market sectors to create long-term relationships with their customers, using relationship marketing as the basis of study of consumer behavior in a relationship management that seeks to understand the real needs of customers potential. The research was based on a bibliographic study with qualitative approach of the descriptive type. The collection of the data was with established authors about marketing. However, the quality and service will show the value that the company has in conquering and satisfying the customer, even when choosing and giving preference to the services and or the brand, there will be reciprocity of values between the company that pre-dispose in delivering the necessary product and, the customer to trust in the quality of what is acquiring.