From the historical evolution of political marketing in electoral propaganda in Brazil to the success of the presidential campaigns

This article has sought to reflect on political marketing since the historical evolution, the strategies of advertising used by those responsible, the work of political campaigns through examples, the retrospective of political marketing and the registration of successful campaigns with detailed expositions on the subject , starting with authors and specialists of the area. The research consolidated the work in analysis of bibliographic material of the descriptive type, describing the innumerable aspects, among them, how the politicians architect the conquest of the votes of the people. An overview of the strategies used, especially in electoral propaganda. However, research shows that marketing can elevate a political campaign to success and, or contribute to, shifting behavior of the electorate as long as candidates for elected office engage in well-planned advertising.