MEASURING THE DYNAMIC MODEL OF EMPLOYEE RESOURCING STRATEGIES, CORPORATE IMAGE AND JOB PERFORMANCE IN ICT DRIVEN UNIVERSITIES

Employee resourcing strategies are fundamental to the survival and sustainable development of any institution in the face of increasingly competitive academic environment. This study investigates the effect of employee resourcing strategies on job performance and corporate image in some selected private universities in Southwest Nigeria. In order to achieve the objectives of the study, a total of 500 copies of the questionnaire were given to the Faculty and Principal Officers of the six (6) selected private universities with the adoption of stratified and simple random sampling methods, from which four hundred and forty- three (443) were collected and analysed. Structural Equation Model (AMOS 22) was used for the analysis. The results showed significant effect of employee resourcing strategies on job performance and University's corporate image. The insights gained from this study would help stakeholders in higher education institutions to develop all- inclusive resourcing strategies and strong institutional policies and procedures to maintain and sustain competitiveness.