PREDICTION OF SALES AS AN ELEMENT OF ENTERPRISE DEVELOPMENT PLANNING

The article "Prediction of sales as an element of enterprise development planning" is devoted to the analysis of methods of economic-mathematical modeling, extrapolation and forecasting of sales volume based on actual data of the enterprise company. In the article a comparative analysis of economic and mathematical methods of forecasting is carried out and the forecast of future values ​​of sales volume of enterprise production is made. Based on actual data gathered from "Vizytka.Com" LLC a trend analysis of sales volumes using the Holt method was conducted and a forecast for the expected future sales was built. The urgency of this model lies in the fact that it can be used with a small amount of analytical data for both small and large enterprises. Also, there are formulated recommendations that will help to analyze the obtained indicators.