STRATEGY FOR THE PROMOTION OF A TOURISM PRODUCT IN THE INTERNATIONAL MARKET

The purpose of the article is to justify a strategy for the promotion of a tourism product in the international market. It has been established that the Russian Federation, as an independent subject of international economic activity, remains to be insufficiently involved in international tourism processes. However, the particular geographical location, favorable climate, unique natural and recreational resources and a significant number of historical and cultural monuments create opportunities for the intensive development of many types of tourism. A prerequisite for further development of tourism following the trends of the international market of tourism services is to attract advanced achievements of the most developed tourism industries to the international legislative and regulatory framework of tourism. Besides, the implementation of quality standards of tourism services, progressive technologies and methods of professional development of tourism personnel and the practice of the formation of organizational and economic mechanisms of the efficient functioning of the tourism industry are effective. It has been determined that an urgent task in the development of the tourism industry is the formation of a strategy to promote the tourism product to international markets, which highlights the following stages: the diagnosis of the external environment of the functioning of the tourism industry, the identification of tourism regions and products, which are of high priority to promote, the formation of a strategy to promote the tourism regions to international markets, the implementation of measures to promote the tourism product.