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The Influence of Social Media Marketing to Visit Intention through Brand Equity in Jatim Park 3

Journal: International Research Journal of Advanced Engineering and Science (Vol.4, No. 3)

Publication Date:

Authors : ;

Page : 470-474

Keywords : Social media marketing; visit intention; brand equity.;

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Abstract

The purpose of this study to examine the influence of social media marketing to visit intention through brand equity in Jatim Park 3, Batu City. The design of this study design causality with quantitative approach. Sample of 200 members Jatim Park 3 FansPage on Facebook using an analysis tool Path. Data collection instrument Likert scale questionnaire. Results of the analysis showed that social media marketing is positive and significant effect on the interest been through brand equity

Last modified: 2020-06-13 16:20:51