The contact group during crises between embodying tasks and facing challenges and difficulties

The effects of crises in institutions are varied in their various social and economic activities, and their perceived or hidden causes which vary from those related to management or working conditions or the emergence of emergencies. The latter may destabilize and threaten their reputation in the market if they are of a commercial or service nature. Therefore, it was necessary to develop communication cells in each institution to pave the way for proper communication with the various clients of the parent organization. Thus, to clarify through professional specifications on the nature of the crisis objectively and professionally, so as not to dismantle the link and emptying its reputation to fill its position with malicious rumors and intentions to discredit its credibility and Undermine its activities. It was therefore necessary to establish the importance of institutional communication cells or teams through the perspective of the institutional communication team, highlight the importance of its role in various crises, and then enumerate a series of concrete examples of various crises singled out by some Algerian institutions. Diagnosing the various constraints of the crisis management team and then correcting the crisis management methods in the institutions.