REPRESENTATION OF THE "BEAUTY" CONCEPT IN THE PAROEMIAS AND COLLOCATIONS OF GERMAN LANGUAGE

The concept is an intermediary between language and culture. Relevance of this work is caused by interest in the way of reflection of the thinking and experience of the people by the concept. The purpose of this research is the study of how the signs of "beauty" concept function in the German linguoculture. The minimum speech units (paroemias and phraseological units) were chosen as the object of research, as they are reflection of national thought. The study was able to establish that this concept is inactively used by the German lingvoculture-bearer.