THE CONCEPT AS GLOBAL UNIT OF COGITATIVE ACTIVITY

The concepts as the base of personality thinking create the image of the world that is a set of ideas about the world (rational judgments and sensual and visual images). Localized in the human mind, the concepts reflect reality, which the person perceives and rationally comprehends. The concept provides insights into the inner world of the person, being the bridge between consciousness, as a place of the existence of the concept, and world around, as a subject of reflection of the one or another concept. As the primary cultural entities, the concepts form an image of the surrounding cultural reality in the human mind, making the valuable worldview providing mutual understanding between representatives of the same culture.