THE MOST COMMON MISTAKES DURING THE PROMOTION OF THE BRAND OF MEDIA PRODUCT IN SOCIAL NETWORKS, IN PARTICULAR INSTAGRAM
Journal: International Scientific Journal "Internauka" (Vol.1, No. 79)Publication Date: 2019-12-15
Authors : Nevalov Andriy; Fostiak Yaryna-Ivanna;
Page : 46-52
Keywords : promotion; brand; content; social networking mistakes; target audience; branding strategy;
Abstract
This article describes the most common mistakes brand and business owners make when they promote their social networks, including Instagram. All mistakes are grouped and divided into three parts depending on the type. Every mistake is described in detail, as well as explanations and examples of how to avoid it, ways to optimize and improve each stage of content creation, how important is to pay attention to the smallest aspects of promoting and creating content on Instagram.
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