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Сomprehensive research of business-portfolio of instrument-making enterprise

Journal: Marketing and Management of Innovations (Vol.3, No. 1)

Publication Date:

Authors : ; ;

Page : 53-63

Keywords : business-portfolio; ABC-XYZ-analisys; product range; “sales funnel”; product life cycle;

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Abstract

The analysis of methods of management a business-portfolio is conducted in the article. The methodical going is offered near the analysis of product range of instrument-making enterprise. On the basis of results of complex research recommendations are formulated on the change of assortment structure into a business-portfolio and profitability improvement.

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Last modified: 2013-04-18 07:13:59