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LINGUISTIC CHARACTERISTICS OF ONLINE ADVERTISEMENT IN CHINA (ON THE MATERIAL OF TAOBAO TRADING PLATFORM)
Journal: Sociosfera (Vol.11, No. 4)Publication Date: 2020-12-15
Authors : A. A. Krivoshapkina A. A. Vasilieva;
Page : 23-25
Keywords : Chinese; Taobao; linguistics; linguistic characteristics; syntax; stylistics;
Source : Download Find it from : Google Scholar
Abstract
This article is devoted to the study of linguistic characteristics in advertising texts and banners of Chi- nese online stores based on the material of the Taobao trading platform. In this work we analyzed the linguistic characteristics of Chinese online stores' advertisements, identified stylistic and syntactic features of advertising texts. The conclusion is made based by the analysis of the research material β advertising texts of online stores on the Taobao trading platform in the amount of 150 units
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