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The future of using marketing tools in health care system in Ukraine
Journal: Marketing and Management of Innovations (Vol.3, No. 1)Publication Date: 2012-03-24
Authors : O.Ya. Ovsyanetska;
Page : 241-245
Keywords : marketing; marketing tools; medical assistance; medical services; medical insurance;
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Abstract
This scientific research examines the possibility of using marketing mechanisms in the health care system of Ukraine. Also in this study are analyzed the positive and negative results of marketing tools implementation on the examples from Ukraine and other countries.
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Last modified: 2013-04-18 07:13:59