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The interconnection main elements strategy of innovation development of an enterprise
Journal: Marketing and Management of Innovations (Vol.3, No. 1)Publication Date: 2012-03-24
Authors : O.S. Yefremov;
Page : 228-233
Keywords : strategy; innovation; development; factor; management; change;
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Abstract
The grounds for consolidation of the concepts of innovation and strategic development of an enterprise have been defined. The appropriateness of introduction of the methodology of the integration of strategic management, marketing and innovation activity for support of sustainable development of enterprises has been substantiated.
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Last modified: 2013-04-18 07:13:59