DIGITAL TRANSFORMATION OF BUSINESS MODELS: A SYSTEMATIC REVIEW OF IMPACT ON REVENUE AND SUPPLY CHAIN

Digital Transformation (DT) has become an important aspect that stimulatesvarious academic areas and affects practice, contributing to independent research streams. Research scholars study the antecedents, implications, and contingencies of these transformative innovations by exploring the usage of particular technology or digitization in general. In the latest age of digital marketing, consumers have continued to utilize revolutionary technologies and smart apps to learn quickly about the relative benefits and demerits of the goods and services they wish to purchase. Companies too are experiencing digital transitions in order to consider the purchasing habits of customers and to build models that take advantage of strategic differentiation. It is imperative to comprehend the impact of digital transformation on different models of the business. However, the literature regarding digital transformation in the domain of business models is still evolving. Thus the current review paper aims to highlight the transformation in distribution models with integration of digital transformation in business, the challenges associated with the implementation of digitized business models and the changing revenue model after the introduction of digital transformation in businesses. The results will add to the existing literature pertaining to the domain of DT in business processes. Furthermore, the study will provide an insight into the managers and the business executives regarding the need for incorporating digital transformations in business activities, opportunities, challenges and the aspect of revenue generation.