COMMUNICATION BUSINESS PROCESSES OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF GLOBALISATION

The main aspects of communication business processes of industrial enterprises in the conditions of globalisation are considered in the article. It is proposed to highlight customer orientation as a criterion of communication business processes. The main communication business processes of industrial enterprises according to the specified criterion, are allocated. The method of estimation of communication business processes of industrial enterprises according to the criterion of customer orientation is offered. At the experimental stage of the study, a qualitative method of in-depth interviews with representatives of industrial enterprises was used. According to the results of the analysis is established that customer orientation at industrial enterprises of Ukraine mainly declarative. In addition, for the most part, there are unregulated communication business processes. The result is a low level of business activity, the difficulty of regulating the influence of market mechanism