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Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : А.S. Teletov; О.N. Sumina; N.Yе. Kosolap;
Page : 39-47
Keywords : social marketing; social infrastructure; socio-economic development; industrial enterprise; socially oriented business;
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Abstract
Article is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises are offered.
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