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The marketing researching to impact of innovations in packaging on the minds of consumers
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : E.A. Belovodskaya; D.A. Mikhaylenko;
Page : 34-42
Keywords : packaging; food products; innovation; market research; consumer behavior;
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Find it from : Google Scholar
Abstract
Considered innovative approaches to packaging food products, conducted market research to determine the effects of different groups of food packaging products to consumer choice and consumers' perception of innovation in packaging.
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Last modified: 2013-04-18 07:18:39