HOUSING AS NEW INCOME TO HOUSEOWNER THROUGH HOMESTAY PROGRAM: DOES THIS TYPE OF ENTREPRENEUR READY?

The homestay programme is a tourism programme based on community involvement in building rural communities and raising income based on socioeconomic and cultural values. In some ASEAN members, support for the homestay programme was received by the government and the homestay entrepreneurs themselves when eight of the ten ASEAN Ministries of Tourism participated in the ASEAN Homestay Standard Award. To involve additional homestay entrepreneurs and the sustainability of the programme in the future, the emphasis on homestay requirements need to be emphasised apart from the existing criteria calculated for this award. The level of entrepreneurs' readiness for tourism and community activities also needs to be demonstrated. The role of the entrepreneurs themselves, as hosts, job generators, economic generators and event managers should also be emphasised. The locations of this study were selected by the Ministry of Tourism in each ASEAN country where each homestay involved has been awarded the ASEAN Homestay Standard. This study uses interview methods and questionnaire forms as the basis for the sustainability framework of the homestay programme. In conclusion, homestay entrepreneurs with a high entrepreneurial spirit will lead to the sustainability of the homestay programme when their role as an entrepreneur is clear and well-understood