GROWING GEORGIAN COMPETITIVENESS IN THE GLOBAL ENVIRONMENT

In the article growing Georgian competitiveness in the global environment are discussed actual theme of modernity for example measures of the international competitiveness of a country relativetoother countries are frequentlyused, especiallyinmass media, governmental reportsand discussions of economic policy. But, in spite of this, it is rather rare to see the concept of international competitiveness of a country defined. However, few would probably disagree with the view that it refers to the ability of a country to realize central economic policy goals, especially growth in income and employment, without running into balance-of-payments difficulties. Following this, what a theory of international competitiveness must do is to establish the links between the growth and balance-of-payments position of an open economy and factors influencing this process. There is no common definition or measurement model of competitiveness. Competitiveness includes such aspects as high living standards, high employment, productivity, trade balance, nation's attractiveness, ability to implement goals, policy, flexibility, and ability to sustain development. The importance of these aspects in the competitiveness measurement depends on the researcher. Though, competitiveness measurement models of international organizations are alike, many factors measured are similar, but data is collected from different sources. In the view of a goal to increase the country's competitive strength, it is also necessary to improve the living standards of the population, increase an employment growth, decrease an unemployment rate and a population income gap as well as the rise of labor productivity. Consequently, firstly, the growth of innovative technological constituent for economic development becomes the main parameter that should be raised by the country. Secondly, the improvement of economy social orientation, which gives an additional impulse for an economic growth due to the increase in consumer demand and form a set of branches important from the viewpoint of the general competitive strength of the country – health,education and science. Lastly, to create an appropriate business-environment. Taken together it stipulates the conduction of a successive economic policy the goal whereof is to ensure competitive advantage of the country. The rapid progress of globalization has emphasized the need for nation states worldwide to maintain stable macroeconomic policies aimed at enhancing the competitiveness of domestic markets, while ensuring sufficient domestic spending for social protection. The State has an important role to play in this process. This also means greater efforts to reform education and science, to promote advanced technologies and to strengthen the private sector. The paper has provided an assessment of the impact that the process of globalization has on a country's level of competitiveness. On the basis of this analysis we have achieved the main goal—the main driving force of national competitiveness in the era of globalization is a synergetic partnership among government, the business sector and higher education/research institutions, based on knowledge economy and innovation policy. Therefore, it is crucial for the government to create the environment for knowledge commercialization and innovation technology, which facilitates the trans-nationalization of national business and brings national income.