FUNCTIONAL PRAGMATICS OF INTENTIONAL MANIPULATIVE MARKERS IN PUBLICISTIC POLITICAL DISCOURSE

Our study offers an analytical review of the current status of the issue related to analyzing manipulative techniques. The study of the intentional manipulative markers potential is based on various research fields, such as Linguistics, Psycholinguistics, Neurology, Psychophysiology, Cybernetics and Communication Theory. Due interpolation of intentional manipulators, taken as special units within the modal impact space, is based on two types of techniques – psychological and linguistic (language bound). The focus of this study was on modal stylistic operators, which is due to the multifunctionality and the extreme explicatory potential of the units analyzed, which can be accounted for by the significant semantic and pragmatic load. It is these intentional markers that appear to be the dominant and effective technique for programmed and predicted effects. Their deliberate use implies expansion and introduction – into the nuclear structure – the meaning of hidden regulatory components, whose analysis and identification allows delimiting and evaluating the producents' level of influence as well as intentions. It is the presence and functioning of modal space intentional manipulative markers in publicistic political discourse, combined with the use of a certain intonation, pause and change in the speech pace that increases potential effect on a large audience