THELINGUOCULTURALANALYSISOFCONCEPTS “FATHER” (“АТАЙ”) AND “SON” (“УЛ”) IN MODERN BASHKIR LINGUISTICS (ON MATERIAL OF THE LITERARY WORK “SALAVAT” OF MUSTAY KARIM)

The article is devoted to the research of the Bashkir cultural linguistics, which as the new direction of cognitive linguistics is considered synthesis of formation of national language and culture. The language picture of the world in linguistics considers them as spiritual and moral values of the separate nation. In the linguistics of XX century the language not only unit of communication, but also a key of knowledge of culture of each nation, the instrument of creation of culture, an element of preservation and transfer from generation to generation. The language develops along with culture, having reflected cultural values of the nation. Such idea is put in cultural linguistics from the moment of its formation. The cultural science, in particular, studies knowledge in the field of sciences relating the nature, society, history, art, etc.; knowledge of language is reflection of language in various models of outlook, consciousness of certain nation. Thus, the objective of research is the linguocultural analysis of concepts “Father” («Ата») and “Son” (“Ул”) in modern Bashkir linguistics on material of the literary work “Salavat” of Mustay Karim. On the basis of the analysis it is possible to define the language national picture of the world of the Bashkir nation. The concept as common cultural component helps to reveal culturological language means and lexemes of the Bashkir cultural linguistics. The scientific novelty is defined by the fact that in the Bashkir linguistics the picture of conceptual values is still not created defining sphere of concepts of Bashkir language. In this direction cultural linguistics and cognitive lexicon in the course of formation and development