REPRESENTATION OF EVALUATION IN THE COGNITIVE-COMMUNICATIVE FIELD

The aim of this paper is to examine the updating of frame script that implements the evaluative potential. Achieving this goal resulted in the decision of a number of specific objectives: the study of realization of the structure of evaluative utterances in the frame; identification of functional-semantic features of this realization. The term “frame” is used primarily for the characterization of such structures of consciousness, which are formed for displaying situations in object-human cognitive activity. The cognitive-communicative field of evaluative situation can be represented as hyperframe of verbal interaction, which displays all components of the frame in their interconnection and interdependence, which allows to determine the sequence of the constituents of data in the process of updating and predetermine the appearance of certain actions that characterize the core of the frame structure in functional and semantic aspects. The actualized structure of the evaluative utterance is connected with the realization of the frame structure of a typical act of communication in the form of a holistic multi-level formation – functional-semantic representation. Actualization of a frame structure takes place on the background of social interaction, where the functional-semantic representation of the evaluative frame is promoted by implementing in its structure such items as the illocutionary act-event, topical proposition and typical grammatical construction. As a result, there is a picture of interconnected and interdependent in their development concepts – from parts of the utterance – to all evaluative utterance, which is the core of the cognitive-communicative field of interaction