CULTURAL ASPECTS OF FOOD REPRESENTATION

The present paper is devoted to analyzing the cultural meaning of food in a society. It is often revealed by means of specific texts linking food to particular cultural practices that existed in the past. The author come to a conclusion that food package designers use texts referring to various epochs and cultures and having specific sense to underline the cultural meaning of food and exert specific influence on prospective consumers. The words referring to food and food ingredients perform a comparative or mediator's function, juxtaposing different epochs, cultures and practices