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Management mechanism of product company competitiveness estimation
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : P.G. Pererva; T.V. Romanchik;
Page : 230-235
Keywords : market competitiveness; internal competitiveness; estimation comparison; map of project development desirability;
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Abstract
The paper proposes estimation of the level of competitiveness in the consumer market and in the internal environment of the enterprise. The methodical approach to selecting objects for management on the basis of comparison of the level of competitiveness is observed. Particular attention is given to the degree of company products desirability.
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Last modified: 2013-04-18 07:18:39