Sustainable development as the base of regional developmental of the nature valuable areas

Main aim of this paper is to show that region with many protected areas is not only dependent on typical, not profitable activities, but can also attract high-tech branches. Sustainable development strategy should take this into consideration. The primary meaning has the need to adapt types of the business activity to specificity of the region. It is possible to indicate fields in which competitiveness can be increased. It concerns sustainable tourism, organic farming, high technology sector, clean technologies, alternative energetics etc.