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Methodical approaches to the choice of strategies of advancement of innovations on the market
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : V.V. Bozhkova; O.M. Derikolenko;
Page : 34-41
Keywords : strategy; innovation; enterprise-innovator; risks;
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Abstract
It is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of themarket/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of its innovative projects and market "signals".
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