Mаrketing innovations: theoretical and methodical foundations and experience of implementation at EU countries
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : I.V. Taranenko;
Page : 58-65
Keywords : marketing innovations; organizational innovations; technological innovations; R&D; marketing method;
Abstract
In the article the key theoretical and methodological bases of marketing innovation research are generalized. The fact that implementation of marketing innovations is mostly appropriate at the period of economic recession when the enterprises strongly suffer from the resources restrictions. The defining of basis regularities of implementing the marketing innovations by the enterprises of EU countries made possible to confirm the complementary character of nontechnological and marketing innovations.
Other Latest Articles
- Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility
- Methodical basis of innovative tourism products markets options determination
- Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation
- Sustainable development as the base of regional developmental of the nature valuable areas
- Controlling of the ecological and economic enterprise security on the bases of ecomarketing
Last modified: 2013-04-18 07:40:38