Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : V.T. Polovska;
Page : 375-383
Keywords : social responsibility; socially responsible environmental marketing; environmental marketing strategies; forest and wood-processing enterprises; forest sector;
Abstract
The approaches and methods of social responsibility implementation for developing environmental marketing strategies are examined, environmental marketing objectives for adopting social responsibility in forest sector are determined, principles of socially responsible environmental marketing are formulated.
Other Latest Articles
- Methodical basis of innovative tourism products markets options determination
- Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation
- Sustainable development as the base of regional developmental of the nature valuable areas
- Controlling of the ecological and economic enterprise security on the bases of ecomarketing
- The analysis of investment attractiveness estimation methods in the context of enterprise innovative development
Last modified: 2013-04-18 07:18:39