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Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility

Journal: Marketing and Management of Innovations (Vol.3, No. 4)

Publication Date:

Authors : ;

Page : 375-383

Keywords : social responsibility; socially responsible environmental marketing; environmental marketing strategies; forest and wood-processing enterprises; forest sector;

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Abstract

The approaches and methods of social responsibility implementation for developing environmental marketing strategies are examined, environmental marketing objectives for adopting social responsibility in forest sector are determined, principles of socially responsible environmental marketing are formulated.

Last modified: 2013-04-18 07:18:39