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A role of marketing researches is in efficiency of work of enterprises of light industry
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : S.V. Kovalchuk; O.S. Petritskay;
Page : 42-51
Keywords : marketing; efficiency; light industry; marketing; marketing activity; marketing researchеs; organizational structure;
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Abstract
The article explores the question of marketing activity of the enterprises of the light industry. A role and value of marketing is considered as inalienable element of development of branch. Creating innovative models of development for the enterprises of light industry is impossible without a radical restructuring of the organizational structure based on the concept of marketing
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