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The choice of the strategy advancement of new production in the food-processing industry
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : M.Y. Karpishchenko;
Page : 52-56
Keywords : strategy; innovation; advancement complex; instruments of marketing policy; target market; consumer;
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Abstract
In the article it is analyzed necessity of management of the choice of strategy advancement of new production, and also is considered the example of the choice of strategy advancement of the new goods on the target market according to author's algorithm.
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Last modified: 2013-04-18 07:53:30