BARRIERS TO INNOVATIVE WORK BEHAVIOUR: A CRITICAL ANALYSIS

Employee innovative behaviour is an important enabler for organizational efficiency and successful accomplishment of business goals. Particularly for service industries innovative approaches to enhance customer satisfaction is deemed critical for the profitability of the organization. Therefore, removing the barriers or inhibitors that may hinder innovative activities in organizations require immediate attention from the managers. The study uses information from 474 respondents from three industries – Education, Hospitality & Tourism and Banking & Financial Services Industry to critically assess four important barriers namely emotional barrier, cultural barrier, perceptual barrier and structural barrier. An inter-industry analysis also revealed significant differences in the perceptions of these barriers by the respondents. Structural and emotional barriers were found to be the most important predictors for innovative work behaviour.