A REVIEW OF THE RISING TREND OF VIRTUAL FASHION MARKETING IN THE PANDEMIC OF 2020

The fashion industry has changed dramatically during the coronavirus pandemic. It is, no doubt, one of the most affected markets because 40% of the world's premium fashion products come from Italy, and Italy has been dramatically affected by the coronavirus. Factories and small businesses have all been closed for a long time. Most fashion brands have now started working to overcome the losses that they had to bear during this prolonged lockdown. They are changing their methods of production, organization, and most importantly, marketing. The ultimate goal of such marketing is an entirely new and preferably digital way to advertise products. The goal of this research paper is to discuss the changing and growing trends of virtual marketing related to the fashion industry. A qualitative study of various online sources was performed showing that the fashion industry suffered a downfall due to the coronavirus but it has been increasing with advanced marketing methods.