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Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : О.М. Olefirenko; Yu.A. Olefirenko;
Page : 34-42
Keywords : marketing concepts; socio-ecological-economic development; rehabilitation marketing;
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Abstract
This article investigated the problem of changing concepts of marketing in the evolution of the global economy and changing technological structures. Suggested and theoretically described a hypothesis for further development of marketing concepts in line with the rehabilitation of marketing "as a logical reaction to the changes in the socio-ecological-economic state of society.
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