Share Your Research, Maximize Your Social Impacts
Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : E.I. Nagornyy;
Page : 43-50
Keywords : innovation activity; test marketing; market adequacy; new and innovative products;
Source : Download
Find it from : Google Scholar
Abstract
The article considers the relevance of implementing marketing testing procedures in practical activities of industrial enterprises that develop, manufacture and sales of new or innovative products.
Other Latest Articles
- Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society
- Analysis of eco-oriented types of tourism: their distinguishing and similar features
- Working out of the theoretic-methodical approach to a complex estimation of production’s packing in the innovative development conditions of the food-processing industry
- The Problems of the Variety of Formation and Functioning of the Special Economic Zones in Azerbaijan in the Context of the World Experience
- Place of labour employment of the population in economic systems and marketing forecasting of enterprise development
Last modified: 2013-04-18 07:54:45