SPECIFIC FEATURES OF TOURISM DEVELOPMENT IN UKRAINE

The article deals with the features of tourism development in Ukraine. The analysis of the most popular regions in Ukraine from the point of view of the developed infrastructure, the analysis of the tourist potential of Ukraine, which combines the totality of natural, ethno-­cultural and socio-­historical resources, the presence of a well-developed infrastructure of the territory contributing to tourism development. Factors that contribute to the development of tourism in Ukraine.Purpose. In‑ vestigate the development of tourism in Ukraine, identify factors that influence tourism activities and evaluate the recreational potential of Ukraine and its prospects for development. The method of research was a statistical analysis of tourist flows in the country, from 2016 to 2019. The results of such surveys show that Ukraine uses only part of its recreational potential, there are some regions that are rapidly developing and attracting tourists, while the majority remain unnoticed due to poorly developed infrastructure. The scientific novelty is to improve the level of tourism services and create the conditions for accelerated tourism development in accordance with the Tourism and Resorts Development Strategy for the period up to 2026, approved by the Government on March 16, 2017. The practical relevance of this study highlights the issues that need to be addressed in order to develop international tourism in Ukraine and what exactly influences the development of this industry.