SCIENCE AS A TOOL FOR SOCIAL DEVELOPMENT

Defining social efficiency and social technology is the core element of evaluation methods and models, taking into account a wide range of objective and subjective factors. The evaluation methods of social programmes (projects) efficien‑ cy are related to the social system's orientation towards social protection and social services of the population and the use of the process approach and the transition to programme-­target methods, outlining the main issues and mechanisms for social services and tasks for assessment, determining the basic requirements for efficiency evaluation of social programming and the various stages. Considering all these matters, the research offers social programming efficiency evaluation model based on «or‑ ganizational efficiency» approach that covers a number of certain elements: system for resources acquisition, choice of goals, assessment of the impact on the external environment, choice of strategy, following the «what if» principle and the priorities of social activity, arising from the dynamic changes in social environment. Special emphasis is put on the differentiated effect on higher education institutions, depending on the field in which univer‑ sities carry out teaching and research activities, as well as on the peculiarities of the university business model in the changing environment for development of the higher education institutions.