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The analysis of portfolio theory in the prism of construction of methodologies of effective management the assortment of the trade enterprise
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : I.Z. Dolzhansky; V.N. Lozyuk;
Page : 82-88
Keywords : risks; assortment; management of the product range; profitableness;
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Abstract
In this work effective and practical methods of management the portfolio of assets are adapted to use in practice of the management of the product range of a trading company.
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