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Evolution of definition of competitiveness of products
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : I.A. Aleksandrov; A.F. Buruk;
Page : 89-99
Keywords : competitiveness; products; advantages; classification;
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Abstract
Investigational evolution of definition of competitiveness of products, certainly the stages of his development. Classification of existent approaches is improved in relation to the estimation of competitiveness of products, found out the sources of competitive edges from position of consumer cost, marginal utility, differentiation of products, demand and supply, key competense, marketing categories and ecological approach.
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