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Marketing of bank innovations
Journal: Marketing and Management of Innovations (Vol.2, No. 1)Publication Date: 2011-01-31
Authors : S.N. Kozmenko; T.A. Vasileva; S.V. Leonov;
Page : 13-28
Keywords : bank innovations; marketing of innovations; marketing effectiveness; bank system;
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Abstract
In the article it is determined the specificity of bank innovations. Level of their introduction in Ukraine is analyse. General tendencies in development of marketing of bank innovations are proved and the scientifically-methodical approach to an estimation of its efficiency is offered.
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Last modified: 2013-04-18 07:56:25