Elements improvement of system approach of new trademark for promotion according to the dependence product ?price-quality?

The basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark depending on price-quality has been grounded. Nine price sub-strategies that manufacturers use to achieve their marketing goals on the market have been considered. An effective pricing strategy for the new product depending on price-quality has been created. There are some methods of prices policy for new products depending on the level of their quality.