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Management of the company responses to market changes
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : N.O. Derzhak;
Page : 106-110
Keywords : management decisions; reaction of enterprise; marketing activities;
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Abstract
The kinds of reactions of enterprise to changes on market, the peculiarities of choice of method of corresponding management solution and instruments for successful marketing activity are considered.
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