ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Definition of marketing activities of industrial enterprises

Journal: Marketing and Management of Innovations (Vol.2, No. 3)

Publication Date:

Authors : ;

Page : 117-124

Keywords : development; marketing activities; industrial enterprise; contradictions;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

Improved categories of the theory of development, namely: the definition of marketing, the distinction which is focusing on: the relationship between actors, the effectiveness of life of the enterprise, information and interaction based on solving the existing conflicts that arise in of interaction with the most influential actors of the internal environment, such as partners and consumers; classification differences in terms of their impact on marketing activities for more theoretically grounded and practically important characteristics: type of environment (external, internal conflicts), the level of complexity, the possibility of solution 'Liabilities, priority resolution; classification of factors influencing the development of the new classification attributes: of nature, essence or kontekstnist transformations patency (display) process.

Last modified: 2013-04-19 04:16:18