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The conceptual and methodological bases of synergetic management of the enterprises. The model of goal-setting
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : G.Z. Shevtsova;
Page : 167-174
Keywords : synergetic management; vision; mission; goal-attractor; model of goal-setting; decomposition;
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Abstract
The article deals with conceptual issues of goal- setting and different approaches to the formation of the goals of enterprise. The problem of the multidirectional interests of the main contact groups coordination is investigated. The conceptual model of goal-setting as a component of the organizational ensure of synergetic management of the enterprises is suggested.
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