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The essence and market advantages of the direct sales of goods and services
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : A.O. Dvigun;
Page : 86-90
Keywords : direct sales; distribution; retail;
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Abstract
The article deals with the economic substance of the method of direct selling of goods and services, analyzes the features of this method as a marketing strategy, discusses the advantages and prospects of technology introduction of direct sales.
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