Share Your Research, Maximize Your Social Impacts
Matrix technologies of formation of enterprise strategies
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : L.K. Glinenko;
Page : 143-148
Keywords : strategy; matrix technology; matrices of strategy choice; strategy type;
Source : Download
Find it from : Google Scholar
Abstract
Approaches and tools of strategy development are analyzed and matrix technologies of strategy type selection are classified by choice factors, types and variants of the offered strategies, external and internal terms of business.
Other Latest Articles
- Controlling as a comprehensive system for early warning and development process and decision making in a crisis
- The essence and market advantages of the direct sales of goods and services
- Functional approach to marketing application for development of Higher School establishments
- Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises
- Definition of marketing activities of industrial enterprises
Last modified: 2013-04-19 04:16:18