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Pedagogical marketing in activity of educational institutions
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : S.G. Teletova; A.S. Teletov;
Page : 117-124
Keywords : pedagogical marketing; marketing of education; marketing of educational institution; marketing researches in education; communications in system of education; marketing of educational services;
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Abstract
The components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concrete examples the separate aspects of a modern condition of education in Ukraine are shown.
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