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Theoretical principles of marketing management in enterprise

Journal: Marketing and Management of Innovations (Vol.2, No. 3)

Publication Date:

Authors : ; ;

Page : 110-116

Keywords : marketing management; process; enterprise;

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Abstract

Studied, analyzed and summarized theoretical basis of marketing management in the enterprise. It is improved determination of economic categories marketing management.

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Last modified: 2013-04-19 04:17:20